To be a model organization driving regional socio-economic development.
To promote sustainable, diversified trade and investment in the SPEDU region; in partnership with key stakeholders. We will make the region a destination of choice for investors through high performing staff.
Teamwork and ethical (encompassing integrity, confidentiality, trustworthiness and openness).
We intend to diversify the economy in tourism, agriculture, manufacturing and services in order to create sustainable employment, advance the quality of life and enhance socio-economic development in the SPEDU region by 2035.